Wild for Bees® 2015
Burt's Bees, Fairmont Hotels, and Pollinator Partnership Bee Hotels
Look around you: nearly every tree, plant, fruit and vegetable in your sight is the product of animal pollination. Bees are the most effective animal pollinators of all; they travel from plant to plant, flower to flower, to help buds bloom and keep the ecosystem in sync. Our wild, native pollinator bees are the most effective of the bees. They make up over 90% of the bee population and work independently to spread pollen. As they are facing rapid decline, these solitary native pollinator bees need both food sources and resting places. Pollinator gardens provide the former, while bee hotels (sustainable resting spaces for these solitary native pollinator bees) provide the latter. Unlike honeybees, these native bees nest individually, without a queen or hive. Equally important, native bees are not prone to sting.
Building on the success of the 2014 campaign, SUSTAINABLE.TO along with our partners Burt’s Bees, Fairmont Hotels & Resorts, and the Pollinator Partnership Canada worked to expand beyond the GTA and spread the buzz from coast to coast.
SUSTAINABLE.TO designed a unique bee hotel for 6 Fairmont Hotels stretching from Vancouver to Quebec City. Working with staff on the ground in each location to secure materials destined for the trash, we then traveled to each city to construct these pollinator habitats on site. At Fairmont Waterfront Vancouver, the bee hotel was built by a local group, Hives for Humanity, who are already involved with the hotel and their bee program.
The project has been featured in media across the country, including CBC News, Global News, and the Toronto Star. The bee hotels have also displayed as part of various events across Toronto, including: Canada Blooms; 100in1Day at Withrow Park farmers’ Market; Toronto Botanical Garden’s UP Express Pop-up; TBG’s Earth Month installation at First Canadian Place; the Exchange Tower’s Earth Week installation; and Fairmount Park Farmers’ Market.