Energy-Efficiency Preferences from the 2018 CHBA Study / by Dakota Park

Five items in “Top 10 List” relate to energy-efficiency:

✓ High-efficiency windows

✓ Energy-efficient appliances

✓ Overall energy-efficient home

✓ Air exchange system (HRV-ERV)

✓ Certification by a “designated program”


Motivation to Include Energy-efficient Features

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Lower utility costs is the key driver, followed by protection of the environment.


Energy-Efficiency – Dollars & “Sense”

Additional Monthly Mortgage to Save $100 per Month on Utilities

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29% seeking a breakeven, 50% looking for a return and 23% would invest more than the return.


Energy-Efficiency – Dollars & “Sense”

Willing to Spend Upfront on Next Home to Save $1,200 per Year on Utilities

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58% would invest $3,000 to $5,000 extra.15% would invest $6,000 to $9,000. 20% would invest $10,000 or more. Only 8% would invest zero dollars.


Buyer Profile

If you had an extra $10,000 to spend on one thing in your next home, what would you put it towards?

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1. Interior finishes 33%
2. Energy-efficiency 15%
3. Larger lot 14%
4. Larger home 14%
5. Finished areas 13%
6. Location closer to work/amenities 6%
7. Exterior finishes 5%